Over the past few days, it's been interesting to see what has transpired on Matt Cutts' blog on the topic of selling links to boost site link popularity. For those who don't know who Matt Cutts is, he is a well-known Google engineer to many SEO experts who regularly networks and shares his insights on what's happening with Google. First, a brief history on this topic before … [Read more...] about Google, Selling Text Links, and PageRank
link building
Signs a Site Is Banned from the Search Engines
Now that we've covered the Google Sandbox, how will you know you are in the sandbox and not banned or penalized? Understandably, there is no hard and fast rule. The search engines certainly don't want to reveal what the true limits and boundaries truly are or SEOs would end up pushing the limits to the max. It is this grey area that they allow people to muddle around in. … [Read more...] about Signs a Site Is Banned from the Search Engines
Google’s Sandbox Effect
Age of a website matters - especially to Google. If you have a site registered since the early 90's, chances are (if you worked at it) the site maintains pretty good rankings up till now. It's also likely that they will outrank most of the newer sites that would sprout up along the way. It's a matter of seniority. While it may be incredulous that a search engine would … [Read more...] about Google’s Sandbox Effect
The Ongoing Debate: Developing Better Optimized Content vs. Aggressive Link Building
This is the age-old debate (since the relatively recent birth of search engines): Should you work on creating a great quality site that’s so good that people will want to link to or should you focus your energies on a linking campaign? In some SEO circles, this debate can get pretty heated. My take on this debate is you should do BOTH. While it’s great to expend all … [Read more...] about The Ongoing Debate: Developing Better Optimized Content vs. Aggressive Link Building
Natural Link Building
In life as in the process of link building, too much of something is usually not a good thing. Let's look at why this is the case. When building links to your site, you'll definitely want to exercise moderation. Building too many links into your site at a time will likely get your site "sandboxed" by Google. Your site will be put in this sandbox for three to six months … [Read more...] about Natural Link Building