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Digital Marketing Expert, Anthony Yap

Time-Tested Marketing That Gets Results

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Estimated Click Rates for Top 10 Search Results

Ever wonder what number of clicks you can expect for position #3 in Yahoo or #7 in MSN? Wonder no more... SEO Scoop derived data for Click-Through-Rates (CTR) of top 10 search results based on data from AOL. Total Searches:9,038,794 Total Clicks: 4,926,623 Click Rank1: 2,075,765 Click Rank2: 586,100 = 3.5x less Click Rank3: 418,643 = 4.9x less Click Rank4: … [Read more...] about Estimated Click Rates for Top 10 Search Results

My Favorite Collection of Search Research Tools

Whois and Reverse IP Lookup: Whois Web Hosting Info - This tool not only allows you to check domain whois, you can also use it to do a reverse IP lookup. All without logging in! Keyword Research: Overture and Google Keyword Suggestion Tool - Combo keyword tool to gives the searcher one-click access to all the popular free keyword research tools in the market. Great … [Read more...] about My Favorite Collection of Search Research Tools

MSN AdLab Offers Keyword Tools

Still in beta, MSN AdLab offers a wide variety of great keyword tools for advertisers and marketers alike. 11 demos of MSN AdLab tools are currently available in the categories of Paid Search, Contextual Advertising, Behavior Targeting, and Emerging Markets with more coming later. Some of the most useful features include Keyword Mutation Detection (for misspellings), … [Read more...] about MSN AdLab Offers Keyword Tools

Free Rank Checker

I love free tools, especially ones that have a very intuitive interface and are clean. There are many rank checkers out there. If you plan to check rankings of sites regularly like I do, I highly recommend Agent Web Ranking. It lets you run rank checks for multiple projects and for multiple keywords and returns accurate positions. The Website Metrics Reporting Tool … [Read more...] about Free Rank Checker

Opting Out of DMOZ Listings in MSN Search

In the major search engines like Google and MSN, the titles and description are taken from DMOZ listings (where applicable) for the titles and description of the search results. These titles and description play an important role in generating the desired clickthroughs for the search result. With search engines studying behavioral patterns of users, clickthroughs are an … [Read more...] about Opting Out of DMOZ Listings in MSN Search

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