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Digital Marketing Expert, Anthony Yap

Time-Tested Marketing That Gets Results

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How to Maintain Relevancy

Following the previous article on “good” links to obtain, I mentioned briefly about topical sites linking to another relevant site. What is relevancy? Does it mean a real estate agent (or choose your industry) should only link to other real estate agents (or of the same industry)? Just like traditional advertising, you’ll want to target the market you’re dealing with … [Read more...] about How to Maintain Relevancy

What are Spiders or Search Engine Robots?

Search robots (bots) or spiders are automated search agents which establish what information is contained within a site and what it’s about, and indexes content on the internet. It follows links like a spider crawling through a web and finds sites and pages to index and refresh its index regularly. This also means that submitting to search engines is rather unnecessary … [Read more...] about What are Spiders or Search Engine Robots?

How Are the Search Engines Divided in Search Traffic?

50% of the search traffic is captured by Google with about 25% going to Yahoo and about 20% to MSN. A rather small insignificant % goes to several smaller search engines. Generally speaking, if you optimize your site to rank well long term for Google, you’ll do well in Yahoo and MSN as well. Yahoo and MSN results tend to be easier to break into compared to Google. This … [Read more...] about How Are the Search Engines Divided in Search Traffic?

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