Ever wonder what percentage of people use 2 word compared to 3 word queries? Data collected from users of European Web analytics provider OneStat, reveals (surprise, surprise) most people use two or three word queries in search engines. Here's the full breakdown: Two-word phrases -- 28.38 % Three-word phrases -- 27.15 % Four-word phrases -- 16.42 % One-word phrase -- … [Read more...] about Keyword Phrase: 2-3 Word Searches Over 50% of Total Queries
SEO
20 Ways Search Engines May Rerank Search Results
Bill Slawski covers the 20 different ways search engines may rerank search results. It's certainly worthy of a read. Here's a summary of the main points: Filtering of duplicate, or near duplicate, content Removing multiple relevant pages from the same site Based upon personal interests Reranking based upon local inter-connectivity Sorting for country specific … [Read more...] about 20 Ways Search Engines May Rerank Search Results
SEO + Viral Marketing
For many, a well-executed viral marketing campaign increases sales or brand perception. Viral campaigns spread very quickly and with the advent of blogs, social networking, and other web 2.0 sites, mention of a business, product/service can appear in hundreds to thousands of websites around the world overnight. While viral marketing offers the advantages of "word-of-mouth" … [Read more...] about SEO + Viral Marketing
Why Should You Bother with Achieving Search Engine Rankings?
The majority of web traffic is driven by four major search engines - Google, Yahoo, MSN, and AskJeeves. Not being found or not being indexed by these search engines puts your business at an incredible disadvantage. People all around the world, 24 hours a day 7 days a week, are searching for information, shopping, and buying. Search is the preferred method of navigating the … [Read more...] about Why Should You Bother with Achieving Search Engine Rankings?
The Future of Audio Video Content
For many SEOs, on-page text is an important first step in getting search engines to index and classify a website correctly. Audio and video has been gaining momentum with the explosion in the use of services such as Google Video and YouTube. Audio and especially video are the hot mediums of marketing and distribution because of the proliferation of Ipods and people's desire … [Read more...] about The Future of Audio Video Content