As a webmaster and SEO, one of the major focuses I have is on getting a site indexed and ranked. The focus will, undoubtedly, turn to what algorithms search engines use to rank sites and developing unique and powerful strategies to boost link popularity and PageRank. Matt Cutts, known as the Google guy, recently answered a question at his blog about the nofollow tag: if … [Read more...] about Search Engines Don’t Rule the Web!
SEO
Will Link Buying Get a Site Penalized?
Getting penalized by the search engines. For marketers who invest a significant amount of money and time in generating revenue online, this can be a nagging concern. Here are some questions I get frequently: Will the search engines know I bought links? For the unsophisticated link buyer outsourcing this task, this is probably a yes. I've seen link building done on … [Read more...] about Will Link Buying Get a Site Penalized?
Growth of Search Sector & Optimization Goals
Here are the latest figures released on the search market from eMarketer. Use of search increased 55% in December 2005 from 3.3 billion in December 2004. Google increased its share of the market with nearly 49% of all searches and saw it's site search use rise by 75% compared to the year earlier. Yahoo saw it's site search rise by 53% while MSN saw 20% more. While … [Read more...] about Growth of Search Sector & Optimization Goals
Search Tail Marketing for Maximum Profits
Search Engine Watch has a great article covering the "long tail" of search. Bottom line: The long, long tail of search not only is where things get difficult, but also interesting and profitable. Advertising in the tail will differentiate you from your competition and allow you to find conversions at a great value. But savvy search marketers realize that chasing the tail … [Read more...] about Search Tail Marketing for Maximum Profits
A-List Sites Spamming Search Engines
Robert Medford reveals how A-list company websites are using black-hat SEO techniques to game the SERPs. A surprising list of offending sites are listed with an analysis of their site. Companies like GM, Shop NBC, WebEx, NetJets, and SkyMall are listed among them. A very eye-opening expose which reveals that even the big companies do whatever it takes to out-rank their … [Read more...] about A-List Sites Spamming Search Engines