Digital Marketing Expert, Anthony Yap

Time-Tested Marketing That Gets Results

Google Adwords

Keyword Research and Analysis Strategies (Part 2): Competition Analysis

Keyword research, with subscription based tools like Keyword Discovery or WordTracker usually ends up in a massive list of keywords and for some, the list can number in the thousands. Many of the keywords in the list form the "long tail" of search results, a term coined by Chris Anderson. It refers to the collective searches for "low traffic" searches outweighing the searches … [Read more...] about Keyword Research and Analysis Strategies (Part 2): Competition Analysis

Keyword Research & Analysis Strategies (Part 1): Overview

SEO experts perform extensive keyword research and analysis prior to starting any SEO campaign. Much like PPC marketing, obtaining a large list of related keywords gives a search marketer the opportunity to select the most profitable and high traffic terms. Without a large list of keyword phrases, choices for optimization are slim and probabilities for success decline along … [Read more...] about Keyword Research & Analysis Strategies (Part 1): Overview

Adwords Website Optimizer

Here's something Google Advertisers will find useful. Google Adwords offers a tool called Website Optimizer. With it, an advertiser can test conversions on different landing pages, headlines and ad copy. It then shows the testing results with graphs to help the advertiser choose the best ad combination for highest conversions. From the Adwords blog: help you find out … [Read more...] about Adwords Website Optimizer

Adwords Editor

AdWords offers an editor which is a free, downloadable Google Adwords account management application for your desktop. You can make changes to your PPC campaigns on your computer before uploading your revised campaigns. See more of their benefits and features. … [Read more...] about Adwords Editor