New research conducted by BigResearch suggests that Yahoo leads the way in search purchases with Google behind at number 4. Yahoo! (is) number 1 with a score of 13, with 1st or 2nd place finishes in every category, MSN number 2 at 21, AOL number 3 at 23, Google number 4 at 26 and Ask Jeeves number 5 at 32 The survey shows the impact of search advertising on specific … [Read more...] about Search Engine Preferences and Buying Decisions
Will Link Buying Get a Site Penalized?
Getting penalized by the search engines. For marketers who invest a significant amount of money and time in generating revenue online, this can be a nagging concern. Here are some questions I get frequently: Will the search engines know I bought links? For the unsophisticated link buyer outsourcing this task, this is probably a yes. I've seen link building done on … [Read more...] about Will Link Buying Get a Site Penalized?
Yahoo’s Version of Search in the Future
According to Andrei Broder, Yahoo's VP of emergent technologies, the future of search will encompass more push than pull. The future of search may not include a search box. Search today is confined to putting in something and getting something back, a pull model. The next stage is for information to come in a context without actively searching, a push model. What Andrei … [Read more...] about Yahoo’s Version of Search in the Future
Growth of Search Sector & Optimization Goals
Here are the latest figures released on the search market from eMarketer. Use of search increased 55% in December 2005 from 3.3 billion in December 2004. Google increased its share of the market with nearly 49% of all searches and saw it's site search use rise by 75% compared to the year earlier. Yahoo saw it's site search rise by 53% while MSN saw 20% more. While … [Read more...] about Growth of Search Sector & Optimization Goals
BMW Caught Using Doorway Pages
Another well-known company makes the news with the use of doorway pages on their German site. Philip has the scoop on the techniques used and when the site got banned. This story spread like wildfire and has been covered in Forbes, London Times, Sydney Morning Herald, Financial Times, BBC News and probably many more. With all this free publicity, it certainly paid off for … [Read more...] about BMW Caught Using Doorway Pages