Chris Beasley at Sitepoint reveals that Amazon, the world's largest online bookstore, is interested in starting their own ad network similar to Adsense. It's not what you think: contextual ads to serve up Amazon's own products. They intend to "clone" Adsense. This test is only being offered to a few hand-picked sites by Amazon. With two major players, Google and Yahoo, … [Read more...] about Amazon Tests Contextual Advertising Waters
Google Sitemaps Team Interview
Sebastian of Smart IT Consulting puts together a comprehensive set of resources for Google Sitemaps. He recently interviewed the Google Sitemaps team and it's available here. … [Read more...] about Google Sitemaps Team Interview
Google Study on Web Design
Google performed a study of web page design in December 2005. Based on a sampling of one billion pages from popular sites, it extracted data on various areas like popular class names, elements, attributes, and related metadata. All the statistical data is broken down into easy to read sections. Useful for noting what standards the search engines currently expect as well as … [Read more...] about Google Study on Web Design
Google Extends Advertising Reach with Radio Ad Firm
Google acquires dMarc Broadcasting, a company that places ads into radio stations for up to $1.1 billion. They intend to distribute AdWords via radio. With this acquisition and partnerships with newspapers, Google rapidly transforms itself from a technology company to a multi-media advertising agency. Google ads will likely be a pervasive part of our lives in the near … [Read more...] about Google Extends Advertising Reach with Radio Ad Firm
Google Click to Call
Google publishes U.S. patent application 20060004627 The application covers a method of serving up ads based on the limitations of a mobile device, ad relevance, user preference, CPM and CPC price, and other performance factors. The scoring system determines which ads to serve. Depending on the score, it may even connect the user by calling an advertiser directly when web … [Read more...] about Google Click to Call