Google has partnered with the first newspaper in Chicago, the Sun-Times to run classified-like ads which fills the newspaper's remnant space. Google is running ads in proximity to relevant content. On Dec. 12, for instance, Google ads touting ticket brokers, White Sox apparel and Chicago Bears memorabilia ran in the Sports section. This move helps Google extend its … [Read more...] about Google Partners with Old Media Advertising
Google’s New Data Center – BigDaddy
Matt Cutts posts a Q & A on the new data center used by Google called BigDaddy. This is new infrastructure and is not an update or refresh. It will be the default source of web results which fixes the canonicalization issues. Canonicalization is the process used to pick the best url (in most cases the home page) when there are several alternatives such as www.example.com, … [Read more...] about Google’s New Data Center – BigDaddy
Contextual Ad Comparison Tool
Digital Inspiration offers an all-in-one preview tool that helps one compare the relevance of Contextual Advertising services offered by Google Adsense, Yahoo Publisher Network (YPN) and Chitika eMiniMalls. Just plug in the URL and see what ads will display for it. Alternatively, the addon and extensions can be downloaded for use in your browser as well. … [Read more...] about Contextual Ad Comparison Tool
Yahoo Approves of Selling Outbound Links?
While Google's Matt Cutts says it is not OK to sell links. On the other hand, Jeremy Zawodny, a Yahoo employee owns a personal blog that has been found to be selling links to those seeking to buy some PageRank juice. This is apparently OK as long as those links aren't spammy and not hidden. Matt Cutts suggests using the "nofollow" tag in these links to avoid any reference … [Read more...] about Yahoo Approves of Selling Outbound Links?
Google Adwords to Evaluate Landing Page Quality
In addition to their analysis of factors such as your ad text and clickthrough rate (CTR), Google has incorporated the landing page Quality Score. This score involves evaluating the content and layout of the pages linked from your ads. Incorporating landing page assessment into the Quality Score will help us improve the overall advertising experience for users, advertisers … [Read more...] about Google Adwords to Evaluate Landing Page Quality