Google Adsense has enabled content publishers to monetize their sites whereas in the past, there was no capability to do so. While Google Adsense is also prone to abuse by spammers seeking to maximize their earnings by putting up scraper sites filled with Adsense ads, this is otherwise a great method to monetize a site's content without having to sell a product via affiliate … [Read more...] about Adsense Heatmap
Google Adwords Offers Section Targeting Capabilities
Google Adwords now gives advertisers the choice of where in the Google content network they'd like their ads to appear. Google describes site targeting as: Site targeting lets AdWords advertisers choose individual sites in the Google content network where they'd like their ads to appear. If you want to place your ad on a single international website, you can. If you want to … [Read more...] about Google Adwords Offers Section Targeting Capabilities
Google Behavioral Targeting Patent
In a race to search engine patents, we covered several new patents from the top three search engines. Google filed two patents this week in what appears to be a move into the post-search behavioral advertising market that Yahoo is already offering to its advertisers and will be available in MSN’s AdCenter. The first Google patent filing, 'Determining ad targeting … [Read more...] about Google Behavioral Targeting Patent
Anchor Text and Backlink Checker
A new anchor text and backlink tool with a funny name - Neat-O Backlink Tool has just been made available. Anchor text is a powerful method for ranking websites as I mentioned in earlier posts on anchor text optimization as well as the phenomenon of using anchor text to 'Google Bowl' another site. This tool is a little slow when we tested it but it does a fairly decent … [Read more...] about Anchor Text and Backlink Checker
Ranking Factors
SEOmoz put together an excellent set of SEO variables and their relative importance. If you are new to SEO or are experienced, this list highlights the most important factors to achieve search engine rankings. This article contains a large list of the factors that can influence a web document's rank at the major search engines (Yahoo!, MSN, Google & AskJeeves) for a … [Read more...] about Ranking Factors