In life as in the process of link building, too much of something is usually not a good thing. Let's look at why this is the case. When building links to your site, you'll definitely want to exercise moderation. Building too many links into your site at a time will likely get your site "sandboxed" by Google. Your site will be put in this sandbox for three to six months … [Read more...] about Natural Link Building
The Passing of the Google PageRank Update
For those who follow the Google PageRank (PR) updates with earnest, many will find changes happening to the algorithm this time round. It happened on Thursday. PageRank updates have been happening about once every 3-4 months. While PageRank is not something I'm not particularly fond of paying attention to because it has less effect on your rankings today, it does offer … [Read more...] about The Passing of the Google PageRank Update
Optimized URLs For Search Engine Rankings
Your site URL plays an important role in several areas: Branding - If you provide products and/or services, having a easily identifiable name helps associate that product or service with your company. Let's say you provide travel information. By having a URL like travel.com, you instantly brand yourself with that service and become an authority. Of course, URLs like … [Read more...] about Optimized URLs For Search Engine Rankings
How to Create and Submit a Google Sitemap
Now that you know what Google Sitemaps are, how do you create one exactly? Google sitemaps is based on 6 basic XML tags: <urlset>, <url>, <loc>, <lastmod>, <changefreq>, & <priority>. Before those of you who are newbies or techno-phobes say "But, I'm not a programmer, I can't write code!" "XML is too hard" and the like, bear with … [Read more...] about How to Create and Submit a Google Sitemap
Google Bombing and How It Relates to Your Search Engine Rankings
Google bombing as defined by Answers.com: "A Google bomb or Google wash is an attempt to influence the ranking of a given site in results returned by the Google search engine. Due to the way that Google's PageRank algorithm works, a website will be ranked higher if the sites that link to that page all use consistent anchor text. Googlebomb is used both as a verb and a … [Read more...] about Google Bombing and How It Relates to Your Search Engine Rankings