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Digital Marketing Expert, Anthony Yap

Time-Tested Marketing That Gets Results

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Google Sitemaps: Faster Website Indexing?

For those having trouble getting their inner webpages indexed by search engines like Google, help may be on the way. In another trailblazing move, Google introduced it's new, completely free service called … [Read more...] about Google Sitemaps: Faster Website Indexing?

Types of Links that Will Get Your Site Spidered

There are several types of links you have to be aware of when optimizing a site: One-Way Links Reciprocal links 3-Way Links Dynamic Links Site-Wide or Run-Off-Site Links Let's go through each one in detail. One-way links are links that only go one-way. Site A points to site B. Unlike reciprocal links which are easier to detect by search engine algorithms, this … [Read more...] about Types of Links that Will Get Your Site Spidered

How to Maintain Relevancy

Following the previous article on “good” links to obtain, I mentioned briefly about topical sites linking to another relevant site. What is relevancy? Does it mean a real estate agent (or choose your industry) should only link to other real estate agents (or of the same industry)? Just like traditional advertising, you’ll want to target the market you’re dealing with … [Read more...] about How to Maintain Relevancy

The “Best” Links to Obtain

There are really no good, better, or best links to obtain in my opinion. There are only bad ones you want to avoid. A link is a link is a link. Sure, you can have an authority site with a high PR of 8 or 9 pointing to your site but is that one link really better than 10-15 relevant links from low or no PR sites? Quality and quantity are BOTH important. While some … [Read more...] about The “Best” Links to Obtain

Is the Meta Tag Dead?

Meta tags are tags inserted in the head portion of your HTML code. There are two kinds of meta tags you need to differentiate between. One is the meta keyword tag and the other, the meta description tag. This is an example of the keyword meta tag: <META name=“keywords” content=“keyword1, keyword2, keyword3”> This is an example of the description meta … [Read more...] about Is the Meta Tag Dead?

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