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Digital Marketing Expert, Anthony Yap

Time-Tested Marketing That Gets Results

Google

Google Base Absorbs Froogle

Froogle Merchant Center has now been replaced with Google Base. This move merges the two data sources in line with Google Base's purpose: to gather structured data for other Google services' consumption. … [Read more...] about Google Base Absorbs Froogle

Google Ban Checker Tool

Big G already notifies select webmasters of issues that lead to penalization in their search engine through their Sitemaps program. Webmasters using obvious spammy techniques will not be notified under their Sitemap program. In addition to using the Google Sitemaps tool to see if a site's been banned from Big G, there's a free software tool available that runs right from … [Read more...] about Google Ban Checker Tool

Free Rank Checker

I love free tools, especially ones that have a very intuitive interface and are clean. There are many rank checkers out there. If you plan to check rankings of sites regularly like I do, I highly recommend Agent Web Ranking. It lets you run rank checks for multiple projects and for multiple keywords and returns accurate positions. The Website Metrics Reporting Tool … [Read more...] about Free Rank Checker

Google AdsBot Assessing Landing Pages

For those businesses running pay-per-click advertising campaigns on Google, you'll want to improve the quality of your landing pages. Ad landing pages will be automatically spidered by a new AdsBot which assesses the quality of an ad campaign by the content of landing pages. This quality score coupled with the bid price and clickthrough rate is used to determine AdRank, the … [Read more...] about Google AdsBot Assessing Landing Pages

Google Use Reaches 50% in US Web Search

New statistics from Nielsen NetRatings show Google handles half of the web searches in the United States. From the top 5 shopping search terms displayed, it shows that an online presence drives offline buying behavior. Searchers appear to browse online before visiting these stores in their neighborhood. For a more complete perspective of results attributed to each … [Read more...] about Google Use Reaches 50% in US Web Search

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