In the major search engines like Google and MSN, the titles and description are taken from DMOZ listings (where applicable) for the titles and description of the search results. These titles and description play an important role in generating the desired clickthroughs for the search result. With search engines studying behavioral patterns of users, clickthroughs are an … [Read more...] about Opting Out of DMOZ Listings in MSN Search
Google Patent #20050071741 Implications
Google filed a patent which was made publicly available recently called 'Information retrieval based on historical data'. While not a leisurely read like a novel would be, it certainly gives a great deal of insight into the future of search engine algorithm technology and is certainly worth studying for the SEO enthusiast. Aging Delay I mentioned in another post the issue … [Read more...] about Google Patent #20050071741 Implications
Yahoo Search Marketing New Ad System: Panama
Yahoo will be introducing it's new ad system codenamed Panama sometime between July and September. While it doesn't affect any Yahoo search advertisers now, the switch introduces several advanced features that many current advertisers have been requesting. It'll definitely change the current PPC advertising strategy for advertisers on Yahoo when it rolls out. The ranking … [Read more...] about Yahoo Search Marketing New Ad System: Panama
Microsoft AdCenter Officially Launched
Known as MSN AdCenter while it was still in Beta, Microsoft has renamed and launched their contextual advertising product to compete with Google AdSense & Yahoo Publisher Network. For beta advertisers, they can proceed as usual. New advertisers will no longer have to wait for an invite or an open sign-up day to begin their campaigns on MSN Search. To get started as an … [Read more...] about Microsoft AdCenter Officially Launched
Yahoo’s Link-Based Spam Detection Patent Application
In an effort to curb spam, TrustRank has been used as one of the factors in establishing rankings in search engines like Big G. Now, Yahoo is joining in the game by using domain "Trust" as a ranking factor. From the latest patent abstract by Yahoo: A computer implemented method of ranking search hits in a search result set. The computer-implemented method includes … [Read more...] about Yahoo’s Link-Based Spam Detection Patent Application