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Digital Marketing Expert, Anthony Yap

Time-Tested Marketing That Gets Results

Google

Click Fraud Analytics

With the increase in Adsense publishers, click fraud has ballooned as well. I mentioned a free tool for click fraud tracking earlier. Another free tool has been made available in the marketplace and works differently. Click Fraud Analytics scores up to 100,000 paid clicks per month and provides summary and detail reports to members who sign up to be a part of the Click … [Read more...] about Click Fraud Analytics

Cool Google PageRank Tool

While PageRank is not as important as it used to be, it does play a minor role in establishing a site's rankings - especially if you want to rank well on Google. PageRank does affect spider crawl frequency. An interesting PageRank tool at www.webmastereyes.com lets a user enter a URL and returns graphical PR bars on all the links on that page. With this tool, users can … [Read more...] about Cool Google PageRank Tool

Fresh Relevant Content with Google Related

As a webmaster, one of the major aspects of web publishing that bring spiders back to visit a site is fresh, dynamic, regularly updated content. For some webmasters, this can be a challenge, some consider it a chore. Now there's an easy alternative... Big G released it's Google Related service. Google Related Links use the power of Google to automatically bring … [Read more...] about Fresh Relevant Content with Google Related

Search Engines Don’t Rule the Web!

As a webmaster and SEO, one of the major focuses I have is on getting a site indexed and ranked. The focus will, undoubtedly, turn to what algorithms search engines use to rank sites and developing unique and powerful strategies to boost link popularity and PageRank. Matt Cutts, known as the Google guy, recently answered a question at his blog about the nofollow tag: if … [Read more...] about Search Engines Don’t Rule the Web!

Google Local Business Ads

If you operate a brick and mortar business, here's another great way to target local clients in one or more areas you serve. Currently in beta like most of their offerings are, Google launches Local Business Ads. The service is available for small or big brick and mortar businesses in the US, Canada and UK. These local business ads integrate mapping, text and … [Read more...] about Google Local Business Ads

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