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Digital Marketing Expert, Anthony Yap

Time-Tested Marketing That Gets Results

Google

Optimizing for More Than One Search Engine

Many times I find clients fixate on optimizing for Google. Sometimes, it seems like people treat it as the holy grail for search engines. Granted, it is difficult to get into top results on Google quickly for reasonably competitive key terms but it is not the only search engine that people use. Take the British for example. In a study conducted by Harvest Digital, Pandia … [Read more...] about Optimizing for More Than One Search Engine

Secrets to Successful Blogging

Blogs have become very successful and popular of late. They can be very profitable if they are managed and marketed the right way. Generating profits from a blog doesn't require selling of anything. You can monetize with ad placements, banners, or contextual advertising. The best blogs draw the attention of a large audience and keep them coming back for more. There are … [Read more...] about Secrets to Successful Blogging

ClickTracks Appetizer Web Analytics Served for Free

I mentioned previously the offer of free web analytics through Google Analytics. Now, another major provider of another popular analytics solution is giving out free access to several of ClickTracks most popular features. Dubbed ClickTracks Appetizer, it provides powerful features likes an overlay view, path view, page analysis and even some basic visitor labeling tools. … [Read more...] about ClickTracks Appetizer Web Analytics Served for Free

How Authority Links Affect Rankings

Any search engine optimization campaign involves link building as a major element in attaining top search rankings. To rank well long term, a SEO must seek out the highest quality links possible and avoid links from bad neighborhoods, low quality sites, and employing other questionable SEO techniques. In the search for links, how does choosing what sites to obtain links … [Read more...] about How Authority Links Affect Rankings

Getting Sites Indexed Quicker with Adsense?

While being in a search engine index does not guarantee rankings, it is the first step. SEOs regularly use the Google cache command "cache:http://www.yoursite.com" to determine when a page is in the index and the last spider crawl time. Now, Matt Cutts confirms that Google's AdSense mediapartners bot is not only targeting ads for AdSense but is also indexing for the … [Read more...] about Getting Sites Indexed Quicker with Adsense?

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