With the patent office workers swamped with patent applications and a shortage of manpower, patent filers have been able to get a higher number of patents approved. Google filed a patent and now the others are following suit. There are five new patents - 2 Google patents, 1 MSN patent, and 2 Yahoo patents. According to Cr8asiteforums.com: Variable personalization of … [Read more...] about A Race for Patents
MSN
Cost-Per-Action the Cure for Click Fraud?
Click fraud is a big problem and one that threatens to jeopardize the state of paid search. Lawsuits such as this online retailer are being filed because of it. Search engines like Google, Yahoo and MSN use the pay-per-click system where advertisers pay a fee based on the bid price they set for each click on their ads. As with any system this can be prone to abuse. Click … [Read more...] about Cost-Per-Action the Cure for Click Fraud?
Big Boys Getting SEO’d
If you are still waiting by the sidelines wondering if SEO is worth going for, you'd better move fast. In just the last couple days, big players with big budgets announced their SEO plans. The first is news publisher Forbes who announced their search engine ranking plans as reported by AdWeek. The second case surprisingly is a company owned by Microsoft. As reported by … [Read more...] about Big Boys Getting SEO’d
Internet User Trends and Maximizing Pay-Per-Click ROI
The leaders in paid search are currently Google and Yahoo. At this time, MSN provides paid search listings from Yahoo in their SERPs. As a marketer, which paid search program should you choose? What are the demographics and psychographics of each search engine? To know the true answer for your industry and your site, the professional marketer's answer is to test it out. … [Read more...] about Internet User Trends and Maximizing Pay-Per-Click ROI
MSN Search Introduces Feed Search
According to the unofficial Google weblog, MSN search users can now enter the following operators into the MSN search engine as follows: feed: The feed operator returns feeds matching the search query. The results are raw feeds; click on one and you get .xml code. However, click on the “Cached page” link to see an intelligible feed display as you would in a newsreader. MSN … [Read more...] about MSN Search Introduces Feed Search