Andy Edmonds and Erik Selberg, part of the team at MSN Search, did an interview and talked about MSN Search technology. They also discussed the ways MSN is improving search results and what search could look like in the future. MSN is the newest search engine in the market today and capitalizes on groundbreaking technology the other search engines do not use currently - … [Read more...] about Interview with MSN Search Team
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RSS Findings by Yahoo
Yahoo just released a whitepaper on RSS usage [pdf] and a publishers guide to rss. A summary of their RSS findings are: • Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS. • 27% of Internet users consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN) without knowing that RSS … [Read more...] about RSS Findings by Yahoo
Google Behavioral Targeting Patent
In a race to search engine patents, we covered several new patents from the top three search engines. Google filed two patents this week in what appears to be a move into the post-search behavioral advertising market that Yahoo is already offering to its advertisers and will be available in MSN’s AdCenter. The first Google patent filing, 'Determining ad targeting … [Read more...] about Google Behavioral Targeting Patent
MSN AdCenter Pilot US Launch
MSN is launching the AdCenter US Pilot program and they are seeking participants. As mentioned in an earlier post, MSN AdCenter was launched in Singapore followed by France last month. Entry in the US pilot is by invitation only and selection of participants are on a rolling basis from who express interest and refer other small and medium businesses. MSN adCenter will … [Read more...] about MSN AdCenter Pilot US Launch
Ranking Factors
SEOmoz put together an excellent set of SEO variables and their relative importance. If you are new to SEO or are experienced, this list highlights the most important factors to achieve search engine rankings. This article contains a large list of the factors that can influence a web document's rank at the major search engines (Yahoo!, MSN, Google & AskJeeves) for a … [Read more...] about Ranking Factors