SEOmoz put together an excellent set of SEO variables and their relative importance. If you are new to SEO or are experienced, this list highlights the most important factors to achieve search engine rankings. This article contains a large list of the factors that can influence a web document's rank at the major search engines (Yahoo!, MSN, Google & AskJeeves) for a … [Read more...] about Ranking Factors
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Feedshot: Blog Submission Tool
Blogs are a great technique to keep sites fresh and regularly updated with content. There are many free blog creation services available like Blogger and Bloglines. While it is advisable you host it on your own server, many of these services allow you to host it on their servers. Other great free options are WordPress and TypePad Here's a great tool for those SEO … [Read more...] about Feedshot: Blog Submission Tool
Being in Number One Position
How important is it to optimize your site for the number one position (or as close to number one as possible)? Well, in a recent report by Thorsten Joachims at Cornell on the recent study of click-through data[PDF], it becomes *very* clear being number one makes a HUGE difference in click-through-rates and therefore your profitability. Jakob Nielsen explains more in his … [Read more...] about Being in Number One Position
Cost-Per-Action the Cure for Click Fraud?
Click fraud is a big problem and one that threatens to jeopardize the state of paid search. Lawsuits such as this online retailer are being filed because of it. Search engines like Google, Yahoo and MSN use the pay-per-click system where advertisers pay a fee based on the bid price they set for each click on their ads. As with any system this can be prone to abuse. Click … [Read more...] about Cost-Per-Action the Cure for Click Fraud?
Big Boys Getting SEO’d
If you are still waiting by the sidelines wondering if SEO is worth going for, you'd better move fast. In just the last couple days, big players with big budgets announced their SEO plans. The first is news publisher Forbes who announced their search engine ranking plans as reported by AdWeek. The second case surprisingly is a company owned by Microsoft. As reported by … [Read more...] about Big Boys Getting SEO’d