Keyword research is an important foundation to good SEO. Not knowing the right keywords is like shooting in the dark - you never know what you are going to hit. Proper keyword research lets you identify several factors including demand (estimated traffic), competition, and what specific keywords are worth going after. With the myriad of tools available, both free and paid, … [Read more...] about Keyword Research Tools
SEO
How Search Engine Spiders See Web Pages
There's an interesting look at the way search engine spiders actually read the data on your web pages from SEO BlackHat here. You can organize your data through a process of linearization which can increase the value of your existing on-page factors and the actual content. Everything will be placed in proper context and you'll be able to control what the spiders see and … [Read more...] about How Search Engine Spiders See Web Pages
How to Use 301 Redirects on Your Site
Redirects are one the hidden weapons of SEOs. Use it well to ensure your web pages get indexed properly by the search engines. Redirects can help you in the following ways: Create friendlier URLs without the ugly characters such ?, =, &, %, etc. Redirect the non www version to www.yoursite.com. Move an existing site to a new one. A good summary of this along with some … [Read more...] about How to Use 301 Redirects on Your Site
Google, Selling Text Links, and PageRank
Over the past few days, it's been interesting to see what has transpired on Matt Cutts' blog on the topic of selling links to boost site link popularity. For those who don't know who Matt Cutts is, he is a well-known Google engineer to many SEO experts who regularly networks and shares his insights on what's happening with Google. First, a brief history on this topic before … [Read more...] about Google, Selling Text Links, and PageRank
MSN Keywords Pay-Per-Click Program
The pay-per-click market is about to see a new player in the search engine landscape. No surprise, it's the #3 player in the search engine wars , MSN. MSN keywords program is, however, adopting a slightly different pricing model. It aims to charge users a one-time subscription fee followed by a minimum bid of $0.10 for each click. Advertisers will rank on the sponsored … [Read more...] about MSN Keywords Pay-Per-Click Program