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Digital Marketing Expert, Anthony Yap

Time-Tested Marketing That Gets Results

SEO

Signs a Site Is Banned from the Search Engines

Now that we've covered the Google Sandbox, how will you know you are in the sandbox and not banned or penalized? Understandably, there is no hard and fast rule. The search engines certainly don't want to reveal what the true limits and boundaries truly are or SEOs would end up pushing the limits to the max. It is this grey area that they allow people to muddle around in. … [Read more...] about Signs a Site Is Banned from the Search Engines

Google’s Sandbox Effect

Age of a website matters - especially to Google. If you have a site registered since the early 90's, chances are (if you worked at it) the site maintains pretty good rankings up till now. It's also likely that they will outrank most of the newer sites that would sprout up along the way. It's a matter of seniority. While it may be incredulous that a search engine would … [Read more...] about Google’s Sandbox Effect

The Ongoing Debate: Developing Better Optimized Content vs. Aggressive Link Building

This is the age-old debate (since the relatively recent birth of search engines): Should you work on creating a great quality site that’s so good that people will want to link to or should you focus your energies on a linking campaign? In some SEO circles, this debate can get pretty heated. My take on this debate is you should do BOTH. While it’s great to expend all … [Read more...] about The Ongoing Debate: Developing Better Optimized Content vs. Aggressive Link Building

The Role of Reciprocal Links on a Starter Site

Linking is a powerful strategy used to get noticed in the SERPs. For new sites, reciprocal linking can be a great way to get the site noticed and indexed by the search engines. It also gives you an opportunity to learn what’s involved in the linking process between two sites. Reciprocal linking is whereby site A points to site B and site B reciprocates the link by linking … [Read more...] about The Role of Reciprocal Links on a Starter Site

What is SEO?

SEO is short for Search Engine Optimization. SEO is a technique experts use to optimize a website for higher search engine rankings. The goal is to be in the top 10 search results or at least in the top 3 pages of the search results. There are two aspects to SEO: On-page optimization and off-page or off-site optimization. On-page factors are those factors that can be … [Read more...] about What is SEO?

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