With the patent office workers swamped with patent applications and a shortage of manpower, patent filers have been able to get a higher number of patents approved. Google filed a patent and now the others are following suit. There are five new patents - 2 Google patents, 1 MSN patent, and 2 Yahoo patents. According to Cr8asiteforums.com: Variable personalization of … [Read more...] about A Race for Patents
Yahoo
Cost-Per-Action the Cure for Click Fraud?
Click fraud is a big problem and one that threatens to jeopardize the state of paid search. Lawsuits such as this online retailer are being filed because of it. Search engines like Google, Yahoo and MSN use the pay-per-click system where advertisers pay a fee based on the bid price they set for each click on their ads. As with any system this can be prone to abuse. Click … [Read more...] about Cost-Per-Action the Cure for Click Fraud?
Yahoo Cache Provides Direct Links to WayBack Machine
The Internet Archive's WayBack Machine is a great tool to see archives of sites. You can see how popular sites like Yahoo looked like when it first started out. Now, Yahoo joined the ranks of Gigablast and Clusty in providing direct links to "archived" or cached versions of pages from the Wayback Machine. You'll find a direct link at the top of every page that Yahoo caches … [Read more...] about Yahoo Cache Provides Direct Links to WayBack Machine
Internet User Trends and Maximizing Pay-Per-Click ROI
The leaders in paid search are currently Google and Yahoo. At this time, MSN provides paid search listings from Yahoo in their SERPs. As a marketer, which paid search program should you choose? What are the demographics and psychographics of each search engine? To know the true answer for your industry and your site, the professional marketer's answer is to test it out. … [Read more...] about Internet User Trends and Maximizing Pay-Per-Click ROI
Yahoo’s Instant Search
Here's a cool new feature that Yahoo has come up with. Yahoo has created a new Instant Search feature. By typing in part of a popular word or all of a word, Instant Search shows you a possible answers based on popular queries in a "speech bubble" directly below the search box. I tried entering "dictionary" and before completing the word fully, it displayed the site … [Read more...] about Yahoo’s Instant Search