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Digital Marketing Expert, Anthony Yap

Time-Tested Marketing That Gets Results

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Google’s New Feed Grabber

You can now sign up to receive RSS and Atom feeds on your personalized Google home page via Google's Feedfetcher service. To try out this service, users can sign up here. This looks to be a great alternative service for those seeking to keep up with current events and news from their favorite sites without logging in to services like My Yahoo. According to … [Read more...] about Google’s New Feed Grabber

YPN Interview with Will Johnson

Chris Pirillo recently interviewed Will Johnson of YPN about what the service offer publishers of all sizes and how they intend to compete with Google Adsense. You can download the full interview Chris did here. … [Read more...] about YPN Interview with Will Johnson

Ask Jeeves’ Future Strategy

Search engines like Google and Yahoo are excellent at returning relevant results in the SERPs for keyword phrases. It lacks, however, the ability to answer questions directly. This is where Ask Jeeves excels. Ask Jeeves has been known for it's ability to provide answers to questions written in plain question format. Instead of entering just keyword phrases, you can enter … [Read more...] about Ask Jeeves’ Future Strategy

Adsense and Yahoo Publisher Network Comparisons

Google Adsense has been a great way for internet marketers to monetize websites. For those seeking an alternative to Adsense, there is a great casestudy on Adsense and Yahoo's version called Yahoo Publisher Network (or YPN for short) here. The case study examines several factors including overall earnings, clickthrough rates, eCPM, earnings per click, actual clicks and … [Read more...] about Adsense and Yahoo Publisher Network Comparisons

Google, Selling Text Links, and PageRank

Over the past few days, it's been interesting to see what has transpired on Matt Cutts' blog on the topic of selling links to boost site link popularity. For those who don't know who Matt Cutts is, he is a well-known Google engineer to many SEO experts who regularly networks and shares his insights on what's happening with Google. First, a brief history on this topic before … [Read more...] about Google, Selling Text Links, and PageRank

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