Digital Marketing Expert, Anthony Yap

Time-Tested Marketing That Gets Results

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Directory Submissions Primer

What are Web Directories? Prior to search engines, the web was a confusing mess of websites that made it difficult for users to find information they wanted. Thus, web directories were born. Web directories served the purposes of organizing information on the web through a strict human-edited review process. Sites are listed in relevant pages of the directory so users … [Read more...] about Directory Submissions Primer

Click Fraud Analytics

With the increase in Adsense publishers, click fraud has ballooned as well. I mentioned a free tool for click fraud tracking earlier. Another free tool has been made available in the marketplace and works differently. Click Fraud Analytics scores up to 100,000 paid clicks per month and provides summary and detail reports to members who sign up to be a part of the Click … [Read more...] about Click Fraud Analytics

Ask.com: Up and Coming Search Engine?

There's been recent renewed interest in the value of getting top search engine placement on the smaller search engine Ask.com. In optimizing sites, it's highly recommended to take into consideration getting top rankings for multiple search engines instead of fixating on just one or two of the major ones. Even though the smaller search engines in terms of market share like … [Read more...] about Ask.com: Up and Coming Search Engine?

Search Engines Don’t Rule the Web!

As a webmaster and SEO, one of the major focuses I have is on getting a site indexed and ranked. The focus will, undoubtedly, turn to what algorithms search engines use to rank sites and developing unique and powerful strategies to boost link popularity and PageRank. Matt Cutts, known as the Google guy, recently answered a question at his blog about the nofollow tag: if … [Read more...] about Search Engines Don’t Rule the Web!