Getting penalized by the search engines. For marketers who invest a significant amount of money and time in generating revenue online, this can be a nagging concern. Here are some questions I get frequently: Will the search engines know I bought links? For the unsophisticated link buyer outsourcing this task, this is probably a yes. I've seen link building done on … [Read more...] about Will Link Buying Get a Site Penalized?
Yahoo
Yahoo’s Version of Search in the Future
According to Andrei Broder, Yahoo's VP of emergent technologies, the future of search will encompass more push than pull. The future of search may not include a search box. Search today is confined to putting in something and getting something back, a pull model. The next stage is for information to come in a context without actively searching, a push model. What Andrei … [Read more...] about Yahoo’s Version of Search in the Future
Growth of Search Sector & Optimization Goals
Here are the latest figures released on the search market from eMarketer. Use of search increased 55% in December 2005 from 3.3 billion in December 2004. Google increased its share of the market with nearly 49% of all searches and saw it's site search use rise by 75% compared to the year earlier. Yahoo saw it's site search rise by 53% while MSN saw 20% more. While … [Read more...] about Growth of Search Sector & Optimization Goals
Amazon Tests Contextual Advertising Waters
Chris Beasley at Sitepoint reveals that Amazon, the world's largest online bookstore, is interested in starting their own ad network similar to Adsense. It's not what you think: contextual ads to serve up Amazon's own products. They intend to "clone" Adsense. This test is only being offered to a few hand-picked sites by Amazon. With two major players, Google and Yahoo, … [Read more...] about Amazon Tests Contextual Advertising Waters
Google Click to Call
Google publishes U.S. patent application 20060004627 The application covers a method of serving up ads based on the limitations of a mobile device, ad relevance, user preference, CPM and CPC price, and other performance factors. The scoring system determines which ads to serve. Depending on the score, it may even connect the user by calling an advertiser directly when web … [Read more...] about Google Click to Call