Here's a great list of resource sites which any new webmaster would do well to link to. As Aaron suggests, it is about adding value to the search community and not about hoarding PageRank or link reciprocation. Some of them are well-known like DMOZ, Yahoo Directory, Wikipedia, About.com and others such as Yahoo Mindset or Lii.org may not be as familiar to newer … [Read more...] about Best Resources to Link Out To
Yahoo
Free Click Fraud Tracking
Click fraud is a major problem that threatens the pay-per-click industry. Big advertisers can lose tens of thousands through click fraud alone. Click fraud happens when: A person clicks on the advertisements multiple times with no intention to buy anything Your competitor clicks on the ads to blow your advertisement budget A site owner clicks on his own ads to … [Read more...] about Free Click Fraud Tracking
Optimization after the Jagger Update
Jagger is the name of the latest major Google Algorithm update. This update was done in three phases: Jagger 1, 2, and 3. These major updates are referred to as the 'Google Dance' and used to be done on a monthly basis before they switched to a continual update of the SERPs with major updates every three months. Since this latest Google update, it has caused many sites to … [Read more...] about Optimization after the Jagger Update
302 Redirect Exploit
A 302 redirect is commonly associated with doorway pages (or cloaked pages) where webmasters would create special pages designed for the search engines (which are usually laden with keywords and would rank high in the rankings) while serving up regular pages for visitors. The initial page is the page indexed by the search engine but when the site page is clicked on, it will … [Read more...] about 302 Redirect Exploit
Search Engine Usage Preferences
With the holiday season around the corner, many shoppers will likely use the search engines to research and/or buy their favorite item. Internet Retailer reported why consumers use certain search engines. Of the four search engines surveyed (Google, Yahoo, MSN, AOL), Google users perceived the engine returns the most relevant results coming in at 68%; Yahoo comes in second … [Read more...] about Search Engine Usage Preferences