"If you don't measure it, you can't improve it" This is so true in marketing whether offline or online. Web analytics plays a major role in determining the success of any search engine marketing campaign. Measuring the effectiveness of your search marketing helps you improve on your current performance and also helps to identify the online marketing activities that … [Read more...] about Web Analytics: Greater Profits with Lesser Effort
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Google Bowling and Search Engine Rankings
We covered Google Bombing in an earlier post and how the method can be extended to influencing your own search engine rankings. Google Bowling, however, is quite different and very real. It is used by unscrupulous online competitors whose sole interest is to sabotage your business by getting it banned or penalized from the search results. Google opened up this … [Read more...] about Google Bowling and Search Engine Rankings
How to Get Back Into the Search Index
What happens when you discover that your site is banned from search engines like Google and Yahoo? It may have been dropped from the index for legitimate reasons (server issues, link spamming, hidden text, and other reasons outside of webmaster guidelines) or for previously unknown reasons (Google Bowled, duplicate content, etc). Banning can occur with each algorithmic … [Read more...] about How to Get Back Into the Search Index
Interview with MSN Search Team
Andy Edmonds and Erik Selberg, part of the team at MSN Search, did an interview and talked about MSN Search technology. They also discussed the ways MSN is improving search results and what search could look like in the future. MSN is the newest search engine in the market today and capitalizes on groundbreaking technology the other search engines do not use currently - … [Read more...] about Interview with MSN Search Team
Yahoo Blog Search Integration with News
Google released their Google blog search tool last month. Businessweek reported that it returns too many spammy blogs and appears to be just another blog search engine. The challenge so far has been to sort out good quality blogs from the spammy ones. Now, it's Yahoo's turn to have a crack at it. Yahoo's blog search is different from Google's in that it displays the blog … [Read more...] about Yahoo Blog Search Integration with News