Known as MSN AdCenter while it was still in Beta, Microsoft has renamed and launched their contextual advertising product to compete with Google AdSense & Yahoo Publisher Network. For beta advertisers, they can proceed as usual. New advertisers will no longer have to wait for an invite or an open sign-up day to begin their campaigns on MSN Search. To get started as an … [Read more...] about Microsoft AdCenter Officially Launched
MSN
Optimizing for More Than One Search Engine
Many times I find clients fixate on optimizing for Google. Sometimes, it seems like people treat it as the holy grail for search engines. Granted, it is difficult to get into top results on Google quickly for reasonably competitive key terms but it is not the only search engine that people use. Take the British for example. In a study conducted by Harvest Digital, Pandia … [Read more...] about Optimizing for More Than One Search Engine
Search Engines Don’t Rule the Web!
As a webmaster and SEO, one of the major focuses I have is on getting a site indexed and ranked. The focus will, undoubtedly, turn to what algorithms search engines use to rank sites and developing unique and powerful strategies to boost link popularity and PageRank. Matt Cutts, known as the Google guy, recently answered a question at his blog about the nofollow tag: if … [Read more...] about Search Engines Don’t Rule the Web!
Search Engine Preferences and Buying Decisions
New research conducted by BigResearch suggests that Yahoo leads the way in search purchases with Google behind at number 4. Yahoo! (is) number 1 with a score of 13, with 1st or 2nd place finishes in every category, MSN number 2 at 21, AOL number 3 at 23, Google number 4 at 26 and Ask Jeeves number 5 at 32 The survey shows the impact of search advertising on specific … [Read more...] about Search Engine Preferences and Buying Decisions
Will Link Buying Get a Site Penalized?
Getting penalized by the search engines. For marketers who invest a significant amount of money and time in generating revenue online, this can be a nagging concern. Here are some questions I get frequently: Will the search engines know I bought links? For the unsophisticated link buyer outsourcing this task, this is probably a yes. I've seen link building done on … [Read more...] about Will Link Buying Get a Site Penalized?