According to Andrei Broder, Yahoo's VP of emergent technologies, the future of search will encompass more push than pull. The future of search may not include a search box. Search today is confined to putting in something and getting something back, a pull model. The next stage is for information to come in a context without actively searching, a push model. What Andrei … [Read more...] about Yahoo’s Version of Search in the Future
MSN
Growth of Search Sector & Optimization Goals
Here are the latest figures released on the search market from eMarketer. Use of search increased 55% in December 2005 from 3.3 billion in December 2004. Google increased its share of the market with nearly 49% of all searches and saw it's site search use rise by 75% compared to the year earlier. Yahoo saw it's site search rise by 53% while MSN saw 20% more. While … [Read more...] about Growth of Search Sector & Optimization Goals
Amazon Tests Contextual Advertising Waters
Chris Beasley at Sitepoint reveals that Amazon, the world's largest online bookstore, is interested in starting their own ad network similar to Adsense. It's not what you think: contextual ads to serve up Amazon's own products. They intend to "clone" Adsense. This test is only being offered to a few hand-picked sites by Amazon. With two major players, Google and Yahoo, … [Read more...] about Amazon Tests Contextual Advertising Waters
MSN Search Patents
While there are those who dismiss the value of ranking on MSN, I believe that ranking for your key terms on the top three search engines is important. It's still traffic at the end of the day so it shouldn't be ignored even if results can be manipulated easily. For insight into MSN search technology that could affect rankings, check out the list of 7 patents. … [Read more...] about MSN Search Patents
Hand-Editing for Spammy Results?
Search engines aim to keep the search index clean - after all, if the results are worthless, few will continue to re-use their service which means lower profits through search ads. Mid this year, a German SEO reports on Google's Secret Evaluation Lab at eval.google.com. On the Yahoo front, Search Engine Watch also revealed that Yahoo was recruiting Relevance Analysts. Now … [Read more...] about Hand-Editing for Spammy Results?