Click fraud is a major problem that threatens the pay-per-click industry. Big advertisers can lose tens of thousands through click fraud alone. Click fraud happens when: A person clicks on the advertisements multiple times with no intention to buy anything Your competitor clicks on the ads to blow your advertisement budget A site owner clicks on his own ads to … [Read more...] about Free Click Fraud Tracking
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Optimization after the Jagger Update
Jagger is the name of the latest major Google Algorithm update. This update was done in three phases: Jagger 1, 2, and 3. These major updates are referred to as the 'Google Dance' and used to be done on a monthly basis before they switched to a continual update of the SERPs with major updates every three months. Since this latest Google update, it has caused many sites to … [Read more...] about Optimization after the Jagger Update
Search Engine Usage Preferences
With the holiday season around the corner, many shoppers will likely use the search engines to research and/or buy their favorite item. Internet Retailer reported why consumers use certain search engines. Of the four search engines surveyed (Google, Yahoo, MSN, AOL), Google users perceived the engine returns the most relevant results coming in at 68%; Yahoo comes in second … [Read more...] about Search Engine Usage Preferences
Web Analytics: Greater Profits with Lesser Effort
"If you don't measure it, you can't improve it" This is so true in marketing whether offline or online. Web analytics plays a major role in determining the success of any search engine marketing campaign. Measuring the effectiveness of your search marketing helps you improve on your current performance and also helps to identify the online marketing activities that … [Read more...] about Web Analytics: Greater Profits with Lesser Effort
Google Bowling and Search Engine Rankings
We covered Google Bombing in an earlier post and how the method can be extended to influencing your own search engine rankings. Google Bowling, however, is quite different and very real. It is used by unscrupulous online competitors whose sole interest is to sabotage your business by getting it banned or penalized from the search results. Google opened up this … [Read more...] about Google Bowling and Search Engine Rankings